Local Marketing Events and Meet Ups

Stay Ahead of the Curve. Marketing moves fast—and so do we. AMA NEW is your local hub for the skills, trends, and networking opportunities you need to thrive. Whether you prefer the energy of an in-person meet up or the flexibility of a virtual webinar, our events are built to help you grow in your marketing career.

  • Local Events: See what’s happening in Northeast Wisconsin below. Check back often as new events get added regularly.

  • National Reach: Access additional virtual training, workshops and global summits via the national AMA community at ama.org. Explore their calendar here.

From Guessing to Knowing: Identifying Your Target Audience & Building Smarter Marketing Strategies

 

April 02, 2026
12:00 PM - 12:45 PM
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Lunch and Learn (Virtual)

Join us for a practical conversation on how to move from guessing to making smarter marketing decisions. In this live session, Hailey Dickie will host Lisa Orscheid, Founder of Driving4ward, to discuss how businesses can better define their target audience and align their messaging, marketing channels, and tactics for stronger results.

With over 25 years of experience as a marketing leader and Fractional CMO, Lisa helps organizations use data-driven strategies to drive growth and build more effective marketing programs.

Together, we’ll explore common mistakes businesses make when trying to reach everyone, how to identify who your ideal audience really is, and how to create messaging that resonates with them. Lisa will also share insights on choosing the right marketing channels and evaluating what tactics are truly working.

Attendees will walk away with practical strategies to better understand their audience, improve messaging, and make more confident marketing decisions.

Connect with Lisa:
[email protected]
www.driving4ward.com
linkedin.com/in/lisaortscheid

Tickets

$0.00 AMA Member

$0.00 Student

$0.00 Non-AMA Member