Adobe Training: The Benefits for Marketers and How to Get Certified
Posted by crichards on Sep. 29, 2022 / Resources / Subscribe 0
Digital media is the present and future of marketing, from eBooks and interactive PDFs to animated infographics and podcasts.
There are a wide variety of tools and programs available for digital, video, or audio editing, but there's no denying that the Adobe Creative Cloud encompasses many of the most powerful and respected creative tools in the world. The family includes Dreamweaver, Illustrator, Photoshop, InDesign, Animate, Muse, After Effects, Premiere Pro, and more!
You may wonder why marketers would benefit from learning how these programs work, especially if it's not within the scope of your current role. But as software training site Visual Persuasion points out:
"The truth is, it’s not always convenient or cost-efficient for a marketing team to hire a graphics designer, or bring in a digital artist for each and every project. Even if you do, you will still need to have a design knowledge base as an individual or team to be able to lead the project to success. Either way, all calls upon digital marketing teams and individuals to learn Adobe Creative Cloud. They must leverage these tools to boost their job performance."
Certification in any of the Adobe Creative Cloud programs signals that as a marketer, you have a strong understanding of both the potential and the limitations of these programs. You'll be able to guide your team to designing better brochures, logos, and website graphics once you know more about what work digital artists do, and therefore what guidance they need. You'll also be able to create mock-ups or examples on your own that effectively convey the campaign ideas you have in mind, so that your digital artists can expand upon them. Greater awareness of what's possible through video and audio can even help you whip your social media channels into shape! (Yes, we're looking at you, TikTok).
For marketers in NE Wisconsin, Adobe Certification in five of the most popular programs (Dreamweaver, Illustrator, Photoshop, InDesign, and Animate) is available at a reasonable price from the University of Wisconsin Oshkosh. There are no prerequisites for taking this 100%-online course. After passing the exam, you'll be able to display the "Adobe Certified Associate" badge on your website, portfolio or professional profile, which signals to clients and employers that you are highly skilled in the most commonly used creative tools.
This experience makes you an incredible asset to any marketing team, even one with sufficient graphic designers and other creators. Why not take advantage of this opportunity to boost your employability through key certifications respected worldwide?
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